Open A Salon Secret #3 - How To Get More High End Clients
Many salon owners believe that, other than word of mouth, there is no good, sure way to bring in new clients.
But that’s just not true. There are many low and no-cost opportunities to reach out to your future clients. The only wrong way is to expect magic to happen while doing nothing!
Here are some easy ways to get more clients and keep them longer:
First of all - Know your clientele—who are they and what do they really want? Think of your repeat clients. What do they have in common? What do you do that continually pleases them?
Next, decide how you will stand out from all the other hair salons so you won’t have to compete on price. If you take the time to tell your clients about what makes you so special and what you’re best at, you can promote your services at FULL PRICE.
Choose three words that describe what you’re really good at. Think of the compliments your clients give you, or what delights them most. What motivates you? What role do you play in their life?
Use these three words on your market materials. And remember them throughout the day. By focusing your mind this way, you'll get even better at what you do best. Your clients will notice the difference and come back for more!
“Treat every customer as if they sign your paycheck — because they do.” ~ Anon.
With skyrocketing costs of running a business, salon owners cannot afford to lose clients… it’s just too costly! But there’s a lot of competition out there. One really important thing you MUST do nowadays is educate your clientele and promote your services using Internet marketing and social media.
In this day and age, it’s amazing - but true. Most salon professionals don't even have a website! But a web presence is important - a must in today's world. When was the last time YOU look for a business in the YELLOW PAGES? The only fingers that are doing the walking today are on the KEYBOARD or MOBILE PHONE!
Trouble is, most business owners don't have the time or expertise to create their own website. It can cost A LOT to create one from scratch.
That's why Salon Plaza gives Members their own website. More about how to develop your Internet presence and use it to your best advantage in a future blog post. If you want to know more about growing a successful salon, be sure to get our 7 Secrets of Salon Ownership video - you'll be glad you did!