Salon Plaza's Salon Owner Success Blog

Salon Owner Freda Austin: 7 Simple Qs To Define Your Brand Promise

Posted by Debra Cope on May 8, 2015 8:00:00 AM

Congratulations to Salon Plaza’s Member of the Month for May, Freda Austin, Owner of Salon Mystique at Fountain Square Shopping Center, Richmond, VA

Freda agreed to work with Salon Plaza’s Income Prosperity Coach, Debra-Sue Cope, to define her Brand Promise.

Together, we show you how to create a Unique Brand Experience that expresses your values and personality – a Brand Promise that is TRUE to who you are.

SUCCESS IDEA: Customers Want A Unique Experience Only YOU Can Deliver

The ONLY thing NO ONE ELSE can ever do is be YOU! Your salon can and should feel like an extension of yourself. Developing your personal brand is fun, exciting and a great way to express your personality and values.

You'll also attract more clients who are a good fit - and keep them loyal to you.

That's the recipe for Salon Owner Success!

Two Parts to Defining Your Brand Experience:

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Topics: Salon Owner Success Stories, Your Passionate Life, Beauty Professionals Guide to Success

Salon Owner Success: The “Secret Sauce” To Keeping Customers For LIFE!

Posted by Debra Cope on May 1, 2015 8:00:00 AM

Attention Salon Professionals:

The answer to this question is the basis for your salon owner success:

Who are you?

No matter how good you are as a hairstylist, first you must sell YOU. How do you do that?

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Salon Email Marketing: Create Emails in 11 Min or Less For A FULL BOOK

Posted by Debra Cope on Apr 24, 2015 8:00:00 AM

CAUTION: This blog post is NOT for you if you don't want to do any work or make any effort.

If you DO want to know how to use EMAIL to make your phone RING!... we're about to give you our A to Z instructions - 

You have to use them. 

This post IS for YOU if:

  • You are willing to put in a little work
  • You want to have a transformation in your business and your life
  • It's not all about money... but you'll make a ton of it!

First, before we go any further, check this out...

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Topics: Online Marketing for Salons, 6 Figure Income Club

UPDATE: Salon Plaza Twitter Contest to Bring In Business & Win $200!!

Posted by Nicole Luffman on Apr 19, 2015 12:30:00 PM

Exclusively For Salon Plaza Members: How To Win Big & Fill Your Book Too!

5 Good Reasons Why Members Are Participating In Our Very First “Attract Clients Like Crazy” Twitter Contest

  1. Attract lots of new clients
  2. Deepen relationships with your base
  3. Help your Plaza get more visibility
  4. Gain recognition for your Studio Salon
  5. Have a chance to WIN $200 BUCK$

We're so excited!!

We've been working very hard on our first 28-Day Twitter Contest - Time is running out for you to come on board!


Official Start Date: Friday, March 27 at 5:00pm
Official End Date: Friday, April 24 at 5:00pm

Everyone loves a contest because it gets people active and interacting.

Check out the WINS so far…

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Topics: Attract Clients Like Crazy, Social Media for Salons

Salon Plaza Members: Join Our Income Prosperity Club & Reach 6-Figures

Posted by Debra Cope on Apr 17, 2015 7:52:00 AM

This Post Links To The Best Salon Owner Success Advice Gathered To Date… So Keep Reading And Discover:

“Why Most Salon Owners Are DEAD WRONG About How To Join The Income Prosperity Club, And The PROVEN STEPS You Must Take To Earn 6-Figures In THIS Economy Right Now”

With Special Guest Shadonna Bethel, Debra-Sue Cope Reveals The Skills, Attitudes And Actions That Separate 6-Figure Earners from “Just-Over-Broke” Dreamers


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Topics: How to Run a Successful Salon, 6 Figure Income Club

Salon Owner Success Blog: Top 10 Most Popular Posts Of All Time

Posted by Debra Cope on Apr 10, 2015 8:00:00 AM

Attention Salon Professionals:

Have You Ever Wanted To Own A Salon?

Sure you have - or at least gain the freedom and control to...

  • Set your own hours
  • Make your own rules and
  • Be your own boss!

Here's our best advice on how to open a salon, run it like a business, and join the 6-Figure Income Club...

What You Need To Know BEFORE You Open A Salon:

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Topics: Beauty Professionals Guide to Success, How To Name Your Salon

Salon Plaza: The Perfect Balance for Fadila Muhammad Natural Hair Care

Posted by Debra Cope on Apr 3, 2015 8:00:00 AM

“You are fabulous. Your talent and friendship are invaluable. Thank you, Fadila. Much love, Susan D., Hyattsville, MD”

Meet Salon Plaza's Fabulous Fadila Muhammad, owner of Fadila's Studio in District Heights, MD

Relax with Natural Hair Care and a Mini-Facial... Here's WHY Salon Plaza Chose Fadila as the April Member of the Month:

One day way back in the 6th grade I didn’t like the way my mom wasn’t getting my part straight. She said,

“You do it.”

I’ve been braiding and cornrowing hair ever since! Years ago I spread myself too thin by doing too many different things. I wanted more time to eat out with family and friends, and to travel. 

I asked God,

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Topics: Salon Owner Success Stories, Your Passionate Life

Salon Plaza's Income Prosperity Club & Twitter Contest For 6-Figures

Posted by Debra Cope on Mar 30, 2015 5:48:00 PM

5 Ways Salon Plaza Helps Members Blast Through That 6-Figure Glass Ceiling

As a salon professional you can earn a stable 6-Figure Income. Discover 5 ways Salon Plaza helps its Members blast past that glass ceiling:

PLUS an UPDATE on our Attract Clients Like Crazy Twitter Contest! Find out who's in the running so far to win $200 BUCK$...

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Topics: Daily Update, Income Prosperity Club

Salon Plaza Asks: Who Else Is Looking For What Only YOU Can Provide?

Posted by Debra Cope on Mar 27, 2015 8:00:00 AM

Salon Plaza contributes weekly to this Salon Owner Success Blog because we support Independent Salon Professionals like you in your dreams to  make it  in the beauty industry

Since you are visiting us here, we know you are serious about investing in yourself and growing your book. Before we go any further, let’s review what we are doing and WHY.
As an experienced cosmetologist, you provide excellent service at a high skill level to your clients. To succeed beyond your dreams...

You must become REALLY GOOD at marketing your services.

And what, in a nutshell, is marketing?

Marketing is communicating the right message to the right people consistently over time. To go from having a J-O-B (Just Over Broke) to a SIX FIGURE INCOME you must...

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Topics: Attract Clients Like Crazy, Beauty Professionals Guide to Success

Why Salon Plaza Members Are Active On Twitter [& U should B2]

Posted by Nicole Luffman on Mar 13, 2015 8:30:00 AM

Attention Salon Owners, Hairstylists, Nail Techs, Barbers, Estheticians and Massage Therapists – Are you on Twitter?

If not, you should be!

Twitter for salon owners is one of the absolute best, and in my mind, THE BEST social media platforms.

Connect With Us On Twitter!


I’ll tell you in a minute, and (even better)…

How to Use Twitter to Build Your Book WITHOUT Wasting TIME
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Topics: Online Marketing for Salons, Social Media for Salons