Use Press Releases to Bring in Business to Your Hair Salon
What is a Press Release?
A press release is an article written for the media to announce something newsworthy. Different from promotions or advertisements, a press release can be about an event, a new hire, new products or services.
Tip: Interview a salon industy expert and write about your conversation.
Online press releases serve the same purpose as traditional press. Instead of appearing in a newspaper, they get picked up and circulated by Google and Bing and many online news sites.
They get published just as you write them, including any links you give as well.