Salon Plaza's Salon Owner Success Blog

How Can Salon Owners & Stylists Bring In More New Clients... FAST!?

Posted by Debra Cope on Jul 27, 2015 6:00:00 PM

Attention Salon Owners & Hairstylists!

What's the easiest way to get more new clients in your chair?


  1. You can do this anywhere you go
  2. There's no Social Media involved
  3. It won't cost you a penny

Curious? It's...

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Topics: Get More Referrals

5 Keys To Run A Salon Business & Be A Mom: Make Your Dream Come True!

Posted by Nicole Luffman on Jul 17, 2015 8:00:00 AM

salonplazanicoleluffmanSalon Business Owners & Professionals - If You Want to Do It All & Live the Dream... This post is for YOU!

“How do you do it?”

That's a question I get asked a lot.

I absolutely love what I do and how my life is flowing. This is usually my first answer to that question.

It's Nicole here... Let me clarify. I am a mom, a wife and I manage my own business. On top of that I stay involved with the school and church activities. Honestly, I am happy with it all!

No, I'm not a salon professional or run a salon like you, and yet we are all entrepreneurs trying to make our dreams come true. What I am sharing with you today is meant for anyone who longs to be successful and happy.

So how do I manage everything and LOVE it? ... And how can you do it too?

Make sure you've got in place these 5 Essentials to Balance & Happiness...

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Topics: Your Passionate Life, own a salon

Salon Plaza Sterling Hair Designer Kathy Rowling - Color Genie & More!

Posted by Debra Cope on Jul 10, 2015 8:00:00 AM

“The first time I see them, they are my client… next time my friend. And when they keep coming back, they are family.”

Congratulations to Kathy Rowley, owner of Salon GoldnLOX at Salon Plaza Sterling VA

Salon Plaza's July Member of the Month, Kathy Rowley has been seeing clients for 37 years... some are third generation! That's because her clients become family. In fact, she’s booked out more than a year in advance. 

Let’s hear from Kathy about her day-by-day, moment-to-moment PASSION:

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Topics: Salon Owner Success Stories, How To Open A Salon

10 Best Ways To Advertise & Hire Hairstylists|Salon Atmosphere Matters

Posted by Debra Cope on Jun 30, 2015 6:25:00 PM

Hiring Hairstylists Isn't Easy!

If you own a traditional multi-chair salon, then you've struggled with finding and keeping the right stylists.

Or if you're someone who hopes to open a salon, then this challenge lies in the back of your mind like a big looming question mark in your dreams.

What's the best way to hire hairstylists?

It's not just about finding the RIGHT staff...

You have to keep them loyal! Because when they leave, they often take your clients with them.

And then there's the challenge of finding stylists who have the same commitment to professionalism that you have. You set the salon atmosphere and tone - they need to follow. Heck, it's YOUR salon!

10 Best Ways to Attract GREAT STYLISTS:  

For Salon Plaza's 10 best ways to improve your chances of attracting the right salon professionals who make you proud (PLUS - the most certain way of sidestepping the whole kitten kaboodle!) - read on...

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Topics: How to Run a Successful Salon, How To Start A Salon, Beauty Professionals Guide to Success

Instagram vs Pinterest for Salon Professionals: Which is best?

Posted by Nicole Luffman on May 31, 2015 11:37:00 PM

Salon Professionals Are Wondering...

"Should I be on Instagram or Pinterest?"

Social media is a big opportunity for hair salons and beauty professionals. And it's not going away any time soon. If you aren't already using social media - especially if you cater to younger people - you are really missing out.

Maybe you already have a Facebook page (not just a profile!) and a Twitter account. These two are the most important platforms for connecting with your fans.

With so many social media choices out there, it's way too time consuming to try to use them all. 

Here's what you should do next...

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Topics: Tools For Success, Social Media for Salons

Salon Owner's KEY To Unlock Facebook, Twitter & More To Fill Your Book

Posted by Debra Cope on May 24, 2015 3:49:00 PM

Salon Owners & Beauty Professionals...

Have you ever thought,

"If I could just attract some new clients..."

"If I could just get a few more referrals..."

"If I could just run my salon a bit more like a business..."

Then this post about Facebook, Twitter, Instagram and Pinterest (to name a few) - is for YOU!

When you take action on this ONE IDEA, it will change your life...

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Topics: How to Run a Successful Salon, Social Media for Salons

Salon Owner Freda Austin: 7 Simple Qs To Define Your Brand Promise

Posted by Debra Cope on May 8, 2015 8:00:00 AM

Congratulations to Salon Plaza’s Member of the Month for May, Freda Austin, Owner of Salon Mystique at Fountain Square Shopping Center, Richmond, VA

Freda agreed to work with Salon Plaza’s Income Prosperity Coach, Debra-Sue Cope, to define her Brand Promise.

Together, we show you how to create a Unique Brand Experience that expresses your values and personality – a Brand Promise that is TRUE to who you are.

SUCCESS IDEA: Customers Want A Unique Experience Only YOU Can Deliver

The ONLY thing NO ONE ELSE can ever do is be YOU! Your salon can and should feel like an extension of yourself. Developing your personal brand is fun, exciting and a great way to express your personality and values.

You'll also attract more clients who are a good fit - and keep them loyal to you.

That's the recipe for Salon Owner Success!

Two Parts to Defining Your Brand Experience:

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Topics: Salon Owner Success Stories, Your Passionate Life, Beauty Professionals Guide to Success

Salon Owner Success: The “Secret Sauce” To Keeping Customers For LIFE!

Posted by Debra Cope on May 1, 2015 8:00:00 AM

Attention Salon Professionals:

The answer to this question is the basis for your salon owner success:

Who are you?

No matter how good you are as a hairstylist, first you must sell YOU. How do you do that?

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Salon Email Marketing: Create Emails in 11 Min or Less For A FULL BOOK

Posted by Debra Cope on Apr 24, 2015 8:00:00 AM

CAUTION: This blog post is NOT for you if you don't want to do any work or make any effort.

If you DO want to know how to use EMAIL to make your phone RING!... we're about to give you our A to Z instructions - 

You have to use them. 

This post IS for YOU if:

  • You are willing to put in a little work
  • You want to have a transformation in your business and your life
  • It's not all about money... but you'll make a ton of it!

First, before we go any further, check this out...

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Topics: Online Marketing for Salons, 6 Figure Income Club

UPDATE: Salon Plaza Twitter Contest to Bring In Business & Win $200!!

Posted by Nicole Luffman on Apr 19, 2015 12:30:00 PM

Exclusively For Salon Plaza Members: How To Win Big & Fill Your Book Too!

5 Good Reasons Why Members Are Participating In Our Very First “Attract Clients Like Crazy” Twitter Contest

  1. Attract lots of new clients
  2. Deepen relationships with your base
  3. Help your Plaza get more visibility
  4. Gain recognition for your Studio Salon
  5. Have a chance to WIN $200 BUCK$

We're so excited!!

We've been working very hard on our first 28-Day Twitter Contest - Time is running out for you to come on board!


Official Start Date: Friday, March 27 at 5:00pm
Official End Date: Friday, April 24 at 5:00pm

Everyone loves a contest because it gets people active and interacting.

Check out the WINS so far…

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Topics: Attract Clients Like Crazy, Social Media for Salons