Salon Plaza's Salon Owner Success Blog

Salons in Woodbridge: Meet Salon Plaza Featured Hairstylist LeLe Bland

Posted by Debra Cope on Jan 28, 2015 1:57:00 AM

If want to feel wonderful and look fabulous...

You'll love the vibe with Salon Plaza's Featured Stylist Lathia Bland, owner and operator of LeLe’s Diva Stylez Hair Studio. With over 19 years in the beauty industry, LeLe has experience with all hair types, lengths and textures.

LeLe specializes in precision cuts and natural hair care plus:

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Topics: Salon Owner Success Stories, Your Passionate Life, Design Your Own Salon

Salon Owners Secret to Happiness in Woodbridge VA: Downsize to Upsize!

Posted by Debra Cope on Jan 5, 2015 7:00:00 AM

Attention Salon Owners in Woodbridge VA

Meet Lathia Bland, Owner of Lele's Diva Stylez Hair Studio

Salon Plaza's Very Talented Member of the Month for January!

Before running my salon out of a Salon Plaza Studio, I owned a traditional salon with 5 booths, 4 stylists, and 2 assistants. That's a lot of different personalities to manage.

We were doing really well, but making sure everyone got what they needed was a big responsibility – I would always take care of them first and forget about myself.

It got pretty complicated. If you own a salon you know what I mean.

That’s not so good when you have to support a family

One day when I was buying product at Cosmopro at the Festival Shopping Center, I saw a Salon Plaza sign for its new location. So I wrote down the number and gave them a call. Julie Badura, the regional manager, spoke with me. She’s awesome.

Took the tour and thought -

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Topics: Your Passionate Life, Design Your Own Salon

Goal Setting for Salon Professionals: Live Your Values by Design

Posted by Debra Cope on Dec 29, 2014 3:14:00 PM

Attention Salon Professionals:

Will 2015 Be The Year To Set Fire To Your Life?

Plan on having your best and most fulfilling year ever. Here’s how to make it happen with joy, passion and excitement - 

When you want to do better than ever before, you must challenge your long-held beliefs about achievement.

Begin by asking yourself...

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Topics: Your Passionate Life, Tools For Success

Social Media for Salons: Use Twitter to Keep Your Chair Full

Posted by Debra Cope on Dec 26, 2014 8:00:00 AM

Social Media For Salons 

Twitter For Salons

It's the day after Christmas and more than likely you're already using some sort of social media platform to connect with friends and family in your personal life.

What if you could use it to connect with clients and prospects to help you build your beauty business and keep your chair full?

A Great Idea!

Platforms like Facebook, Instagram and YouTube can help you stay in touch with clients in-between visits, showcase what makes you unique, and position you as the authority in your specialty.

Having a strong presence online also makes it easier for your clients to refer you and new customers to find you. If you want to market your hair salon on social media – or if you already are trying to, but it isn’t helping to keep your chair FULL

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Topics: Attract Clients Like Crazy, Online Marketing for Salons, Social Media for Salons

Salon Owners: Want Customers for LIFE? 3 Things You MUST Do

Posted by Debra Cope on Dec 21, 2014 10:38:00 AM

Salon Customer Retention Secrets

If you are like most salon owners and independent beauty professionals, you already know what is your MOST IMPORTANT ASSET...

Your Clients!

And when you get them, by Goodness, you do everything in your power to keep them from slipping away.

But what you might not realize yet is that based on the value of your cosmetology skills alone, you won't keep them over the long run. Sure, you might keep them for a few months or a year or two, but VALUE alone won’t keep them loyal to you for life.

Salon Plaza's 3 Best Salon Client Retention Secrets

If you look around at the established, most successful salon professionals, you’ll find they have clients who have been with them for five, ten, even twenty years or more. Some of our Salon Plaza Members tell me that a few of their very first clients are still with them... 30 years later.

You don’t get to this kind of loyalty by being lucky. You CAN build these lasting relationship by cultivating a few "less-than-obvious" qualities.

Here are 3 things you should be doing right now to help you keep your clients for LIFE:

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Topics: Beauty Professionals Guide to Success, How To Open A Salon

Hair Salon Owners: How To Write A Press Releases To Get More Clients

Posted by Debra Cope on Nov 30, 2014 8:00:00 PM

Use Press Releases to Bring in Business to Your Hair Salon

What is a Press Release?

A press release is an article written for the media to announce something newsworthy. Different from promotions or advertisements, a press release can be about an event, a new hire, new products or services.

Tip: Interview a salon industry expert and write about your conversation

Online press releases serve the same purpose as traditional press. Instead of appearing in a newspaper, they get picked up and circulated by Google and Bing and  many online news sites.

They get published just as you write them, including any links you give as well.

Why Should Cosmetologists Write Press Releases?

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Topics: Online Marketing for Salons, Beauty Professionals Guide to Success

Referrals for Salon Professionals: 2 Easy Steps To Get More Referrals

Posted by Debra Cope on Nov 26, 2014 3:15:00 PM

Attention Salon Professionals: 

If you rely on referrals to get new clients, let me ask you a question...

Are you making it as easy as possible for your current fans to tell the people they know about you?  I don't mean social media "friends".

I'm talking about putting word-of-mouth on auto-pilot.

If you're good at what you do, you might believe that people will -- or "should" -- refer new people to you automatically.

You maybe be feeling...

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Salon Plaza Richmond VA in Fountain Square Celebrates YOU x 2!

Posted by Debra Cope on Nov 16, 2014 6:00:00 PM

For Salon Owners & Clients - Salon Plaza Fountain Square in Richmond VA Celebrates...

Small Business Day!

In honor of YOU, our valued clients, it's also...

Customer Appreciation Day!

Visit us for deals, drawings, raffles, refreshments and more on:

Saturday, November 29th, 8am-4pm

This Salon Plaza is located in the Fountain Square Shopping Center on West Broad Street, just off of Parham Road. You'll find us near the Red Lobster and across from Wawa.

Here are just 3 of the Member Salon Owners who you will meet:

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Eyebrow Threading & Skin Care Wheaton MD: Bimala Thapa at Salon Plaza

Posted by Debra Cope on Nov 6, 2014 7:05:00 AM

Introducing Bimala Thapa, Owner of My Eyebrow Threading and Skin Care Wheaton MD

We chose Bimala to be Salon Plaza's Member of the Month for November because of her caring professionalism.

Here’s Bimala’s journey from Nepalese housewife to Maryland salon owner:

Born in Nepal, I started out 19 years ago providing India’s ancient art of eyebrow threading...

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Hairstylist Success Tips: 6 Principles to Live By to Grow Your Base

Posted by Debra Cope on Oct 29, 2014 7:00:00 AM

Attention Independent Hairstylists and Salon Owners: 6 Principles for Business Growth

Before we give you these 6 principles for salon business growth, let’s start with some myth busting!

“All I need to do is to focus on growing revenues. Profits will take care of themselves.”
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Topics: Attract Clients Like Crazy, Salon Booth Renters