Salon Plaza's Salon Owner Success Blog

Salon Owners: Want Customers for LIFE? 3 Things You MUST Do

Posted by Debra Cope on Dec 21, 2014 10:38:00 AM

Salon Customer Retention Secrets

If you are like most salon owners and independent beauty professionals, you already know what is your MOST IMPORTANT ASSET...

Your Clients!

And when you get them, by Goodness, you do everything in your power to keep them from slipping away.

But what you might not realize yet is that based on the value of your cosmetology skills alone, you won't keep them over the long run. Sure, you might keep them for a few months or a year or two, but VALUE alone won’t keep them loyal to you for life.

Salon Plaza's 3 Best Salon Client Retention Secrets

If you look around at the established, most successful salon professionals, you’ll find they have clients who have been with them for five, ten, even twenty years or more. Some of our Salon Plaza Members tell me that a few of their very first clients are still with them... 30 years later.

You don’t get to this kind of loyalty by being lucky. You CAN build these lasting relationship by cultivating a few "less-than-obvious" qualities.

Here are 3 things you should be doing right now to help you keep your clients for LIFE:

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Topics: Beauty Professionals Guide to Success, Open A Salon

Hair Salon Owners: How To Write A Press Releases To Get More Clients

Posted by Debra Cope on Nov 30, 2014 8:00:00 PM

Use Press Releases to Bring in Business to Your Hair Salon

What is a Press Release?

A press release is an article written for the media to announce something newsworthy. Different from promotions or advertisements, a press release can be about an event, a new hire, new products or services.

Tip: Interview a salon industry expert and write about your conversation

Online press releases serve the same purpose as traditional press. Instead of appearing in a newspaper, they get picked up and circulated by Google and Bing and  many online news sites.

They get published just as you write them, including any links you give as well.

Why Should Cosmetologists Write Press Releases?

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Topics: Online Marketing for Salons, Beauty Professionals Guide to Success

Referrals for Salon Professionals: 2 Easy Steps To Get More Referrals

Posted by Debra Cope on Nov 26, 2014 3:15:00 PM

Attention Salon Professionals: 

If you rely on referrals to get new clients, let me ask you a question...

Are you making it as easy as possible for your current fans to tell the people they know about you?  I don't mean social media "friends".

I'm talking about putting word-of-mouth on auto-pilot.

If you're good at what you do, you might believe that people will -- or "should" -- refer new people to you automatically.

You maybe be feeling...

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Salon Plaza Richmond VA in Fountain Square Celebrates YOU x 2!

Posted by Debra Cope on Nov 16, 2014 6:00:00 PM

For Salon Owners & Clients - Salon Plaza Fountain Square in Richmond VA Celebrates...

Small Business Day!

In honor of YOU, our valued clients, it's also...

Customer Appreciation Day!

Visit us for deals, drawings, raffles, refreshments and more on:

Saturday, November 29th, 8am-4pm

This Salon Plaza is located in the Fountain Square Shopping Center on West Broad Street, just off of Parham Road. You'll find us near the Red Lobster and across from Wawa.

Here are just 3 of the Member Salon Owners who you will meet:

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Eyebrow Threading & Skin Care Wheaton MD: Bimala Thapa at Salon Plaza

Posted by Debra Cope on Nov 6, 2014 7:05:00 AM

Introducing Bimala Thapa, Owner of My Eyebrow Threading and Skin Care Wheaton MD

We chose Bimala to be Salon Plaza's Member of the Month for November because of her caring professionalism.

Here’s Bimala’s journey from Nepalese housewife to Maryland salon owner:

Born in Nepal, I started out 19 years ago providing India’s ancient art of eyebrow threading...

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Hairstylist Success Tips: 6 Principles to Live By to Grow Your Base

Posted by Debra Cope on Oct 29, 2014 7:00:00 AM

Attention Independent Hairstylists and Salon Owners: 6 Principles for Business Growth

Before we give you these 6 principles for salon business growth, let’s start with some myth busting!

MYTHS BUSTED!
MYTH:
“All I need to do is to focus on growing revenues. Profits will take care of themselves.”
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Topics: Attract Clients Like Crazy, Salon Booth Renters

Hair Salons Richmond VA: [Secret] How To Fall In Love With Your Future

Posted by Debra Cope on Oct 16, 2014 6:38:00 PM

At last...

Someone Has Unlocked The Secret Of
How To Open Your Own Salon
and Fall IN LOVE With Your Future...

What if YOU could make it as an OWNER?

Take a deep breath and think for a second or two about what your life would be like if 
  • YOU set your own professional atmosphere to express your creativity and values...
  • YOU NEVER had to ask permission to take time off...
  • YOU get to choose the best schedule for your clients, your family and YOU!

Sound like a Dream Come True?

If You’re Like Most Hairstylists, You DREAM of Opening Your Own Salon

If you think you have what it takes... or maybe you're just curious for now and think you might like to OWN IT down the road...

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Topics: Beauty Professionals Guide to Success, How To Open A Salon

Pain Relief and Relaxation with Massage Therapy in Fredericksburg VA

Posted by Debra Cope on Oct 15, 2014 7:00:00 AM

Live Without Pain!

Massage is not just a luxury.  

It can and should be part of your routine to improve your health and well-being. Massage helps to PREVENT injuries by helping your body work at its best.

So often we are busy taking care of others that we forget to take time for ourselves.

Massage targets and releases tight muscles, leaving you with a greater range of motion and a sense of deep peace.

Sounds good? Then what are you waiting for!

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Topics: Salon Owner Success Stories, Your Passionate Life

Massage Therapist in Fredericksburg VA is Salon Plaza's Chosen Expert!

Posted by Debra Cope on Oct 11, 2014 8:00:00 AM

Announcing Salon Plaza’s FIRST Massage Therapist Member of the Month:

David Hyde, Owner of D. Hyde Therapeutic Massage in Fredericksburg, VA

“Life isn't about waiting for the storm to pass... It's about learning to dance in the rain.”
― Vivian Greene

Before becoming a Certified Massage Therapist, I worked in the automotive industry for 30 plus years. Back then, I saw a need. 
People struggle with pain and depression. Seeing this got me very interested in studying how the muscles control a person’s body.

With massage, I saw a way to help

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Topics: Salon Owner Success Stories, Your Passionate Life

Hairstylist Guide to Personality and Fulfillment: 6 Human Needs

Posted by Debra Cope on Sep 28, 2014 7:05:00 AM

Attention Hairstylists: Did you watch this amazing video on TED – Tony Robbins presents his 6 Human Needs?

If you haven’t heard of Tony Robbins yet, you’re in for a treat. As a speaker and coach, Tony has improved the lives of over 30 million people, from at least 80 countries over 36 years to date. Some are big names you’d recognize, like George H.W. Bush, Bill Clinton and Mikhail Gorbachev.

Most are “ordinary” people like you and me. Well, not just ordinary, if you hear what he as to say in this video:

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Topics: Your Passionate Life, Tools For Success

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