Salon Customer Retention Secrets
If you are like most salon owners and independent beauty professionals, you already know what is your MOST IMPORTANT ASSET...
And when you get them, by Goodness, you do everything in your power to keep them from slipping away.
But what you might not realize yet is that based on the value of your cosmetology skills alone, you won't keep them over the long run. Sure, you might keep them for a few months or a year or two, but VALUE alone won’t keep them loyal to you for life.
Salon Plaza's 3 Best Salon Client Retention Secrets
If you look around at the established, most successful salon professionals, you’ll find they have clients who have been with them for five, ten, even twenty years or more. Some of our Salon Plaza Members tell me that a few of their very first clients are still with them... 30 years later.
You don’t get to this kind of loyalty by being lucky. You CAN build these lasting relationship by cultivating a few "less-than-obvious" qualities.