Salon Plaza's Salon Owner Success Blog

Salon Professionals: 5 Secrets For Using Google+ to Fill Your Book

Posted by Debra Cope on Feb 28, 2015 7:00:00 AM

You know how most salon owners and beauty professionals struggle to fill their book?

Google+ can help you solve THAT problem!

If you question WHY you should use Google+, visit my previous post “Why Salon Professionals Should Use Google+”. Then you'll know for sure!

That post also tells you how to set up your profile for your Google+ account. This post tells you how to...

Use GOOGLE+ To Grow Your Book!

Google+ has so much to offer to bring you more business, it is hard to know where to start so let's start with the...
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Topics: Attract Clients Like Crazy, Social Media for Salons

Social Media for Salons: Why Should EVERY Stylist Post On Pinterest?

Posted by Debra Cope on Feb 26, 2015 7:00:00 AM

As I sit here watching snow fall out my window I start thinking, I need a break! And my next thought is...

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Topics: FREE Support, Social Media for Salons

Salon Marketing: Why Should Richmond VA Salon Owners Use Google+?

Posted by Debra Cope on Feb 19, 2015 4:19:00 PM

Salon Owners in Richmond VA are asking...

“Why in the world do I need Google+? I already use Facebook and Twitter.”

The plain and simple truth is, you need it because it’s GOOGLE! 

Google is the #1 search engine in the world. It only makes sense to utilize everything it has to offer. What does Google+ offer Salon Professionals in Richmond VA?

5 Great Reasons to Use Google+ for Salon Marketing:

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Salon Professionals: How to Craft Your Personal Story to Build Loyalty

Posted by Debra Cope on Feb 16, 2015 12:23:00 PM

Just for Salon Professionals:

Who else wants to attract new clients, build relationships and prosper by telling your own personal story?

Every month I get to interview one of the top salon owners in Maryland and Virginia. During the interview, the Member of the Month tells me his or her personal journey to becoming a prosperous salon owner with us. 

I ask questions like...

  • Why did you become a hairstylst / nail tech / barber / esthetician / massage therrapist?
  • What drives you to be so successful?
  • Why did you choose to open your salon with Salon Plaza?
  • How are you DIFFERENT... what makes you UNIQUE... what's your PERSONAL STORY?

Then, among other things, I write a blog post showcasing that Member's personal journey to becoming one of the top salon owners in their area. These are some of our most popular posts!

What's more, the Member gains new business from telling their personal story. 

People like a good story of inspiration and unqueness

Now it's YOUR turn - what is YOUR personal story? How can you tell to connect you with new propects, get them in your chair, and turn them into long-term clients who TRUST you?

Want to know HOW?

Follow my step-by-step process for writing your personal story...

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Topics: Your Passionate Life, Beauty Professionals Guide to Success

Chevon's Hair Studio: Beauty Haven for Black Hair Care in Rockville MD

Posted by Debra Cope on Feb 13, 2015 10:58:17 AM

Meet Chevon Prather, Salon Plaza's Member of the Month for February!

Have YOU been to Chevon's Hair Studio in Rockville?

Then you know about her heartfelt journey from Shampoo Assistant to Salon Owner...

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Twitter For Salon Professionals: #1 Thing You Must Do To Get Clients

Posted by Debra Cope on Jan 30, 2015 7:00:00 AM

How Tweets Can Get More Salon Clients In Your Chair

Last month Salon Plaza posted 12 Twitter Tips For Salon Professionals to help you attract new clients, keep them engaged, and get more referrals.

But wait!!

There is ONE thing you MUST do to attract new customers

All of these tips do not really mean a thing if you are not reaching the people who won't come in for an appointment. If they live or work too far away, they are not likely to become your clients.

For any marketing to help you grow, including social media, you must reach your "target audience".

Hashtags to the Rescue!

The most important aspect of salon marketing is to target your future clients, meaning - you must reach the people who are interested and able to sit in your chair.

The absolute easiest way is to make use of hashtags #

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Topics: Attract Clients Like Crazy, Social Media for Salons

Salons in Woodbridge: Meet Salon Plaza Featured Hairstylist LeLe Bland

Posted by Debra Cope on Jan 14, 2015 1:57:00 AM

If want to feel wonderful and look fabulous...

You'll love the vibe with Salon Plaza's Featured Stylist Lathia Bland, owner and operator of LeLe’s Diva Stylez Hair Studio. With over 19 years in the beauty industry, LeLe has experience with all hair types, lengths and textures.

LeLe specializes in precision cuts and natural hair care plus:

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Topics: Salon Owner Success Stories, Your Passionate Life, Design Your Own Salon

Salon Owners Secret to Happiness in Woodbridge VA: Downsize to Upsize!

Posted by Debra Cope on Jan 5, 2015 7:00:00 AM

Attention Salon Owners in Woodbridge VA

Meet Lathia Bland, Owner of Lele's Diva Stylez Hair Studio

Salon Plaza's Very Talented Member of the Month for January!

Before running my salon out of a Salon Plaza Studio, I owned a traditional salon with 5 booths, 4 stylists, and 2 assistants. That's a lot of different personalities to manage.

We were doing really well, but making sure everyone got what they needed was a big responsibility – I would always take care of them first and forget about myself.

It got pretty complicated. If you own a salon you know what I mean.

That’s not so good when you have to support a family

One day when I was buying product at Cosmopro at the Festival Shopping Center, I saw a Salon Plaza sign for its new location. So I wrote down the number and gave them a call. Julie Badura, the regional manager, spoke with me. She’s awesome.

Took the tour and thought -

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Topics: Your Passionate Life, Design Your Own Salon

Goal Setting for Salon Professionals: Live Your Values by Design

Posted by Debra Cope on Dec 29, 2014 3:14:00 PM

Attention Salon Professionals:

Will 2015 Be The Year To Set Fire To Your Life?

Plan on having your best and most fulfilling year ever. Here’s how to make it happen with joy, passion and excitement - 

When you want to do better than ever before, you must challenge your long-held beliefs about achievement.

Begin by asking yourself...

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Topics: Your Passionate Life, Tools For Success

Social Media for Salons: Use Twitter to Keep Your Chair Full

Posted by Debra Cope on Dec 26, 2014 8:00:00 AM

Social Media For Salons 

Twitter For Salons

It's the day after Christmas and more than likely you're already using some sort of social media platform to connect with friends and family in your personal life.

What if you could use it to connect with clients and prospects to help you build your beauty business and keep your chair full?

A Great Idea!

Platforms like Facebook, Instagram and YouTube can help you stay in touch with clients in-between visits, showcase what makes you unique, and position you as the authority in your specialty.

Having a strong presence online also makes it easier for your clients to refer you and new customers to find you. If you want to market your hair salon on social media – or if you already are trying to, but it isn’t helping to keep your chair FULL

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Topics: Attract Clients Like Crazy, Online Marketing for Salons, Social Media for Salons