Salon Plaza's Salon Owner Success Blog

Salon Plaza Asks: Who Else Is Looking For What Only YOU Can Provide?

Posted by Debra Cope on Mar 27, 2015 8:00:00 AM

Salon Plaza contributes weekly to this Salon Owner Success Blog because we support Independent Salon Professionals like you in your dreams to  make it  in the beauty industry

Since you are visiting us here, we know you are serious about investing in yourself and growing your book. Before we go any further, let’s review what we are doing and WHY.
As an experienced cosmetologist, you provide excellent service at a high skill level to your clients. To succeed beyond your dreams...

You must become REALLY GOOD at marketing your services.

And what, in a nutshell, is marketing?

Marketing is communicating the right message to the right people consistently over time. To go from having a J-O-B (Just Over Broke) to a SIX FIGURE INCOME you must...

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Topics: Attract Clients Like Crazy, Beauty Professionals Guide to Success

Salon Plaza Twitter Contest: Attract Clients Like Crazy & Win $200?

Posted by Nicole Luffman on Mar 19, 2015 8:00:00 AM

Exclusively For Salon Plaza Members: How To Win Big & Fill Your Book Too!

5 Good Reasons Why You Should Participate in Our Very First “Attract Clients Like Crazy” Twitter Contest

  1. Attract lots of new clients
  2. Deepen relationships with your base
  3. Help your Plaza get more visibility
  4. Gain recognition for your Studio Salon
  5. Have a chance to WIN $200 BUCK$

I am so excited!!

We have been working very hard on getting ready for this 28-Day Twitter Contest - now it’s time for you to come on board!

Official Start Date: Friday, March 27 at 5:00pm
Official End Date: Friday, April 24 at 5:00pm

I love a contest because it gets people active and interacting.

Check it out…

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Topics: Attract Clients Like Crazy, Social Media for Salons

Why Salon Plaza Members Are Active On Twitter [& U should B2]

Posted by Nicole Luffman on Mar 13, 2015 8:30:00 AM

Attention Salon Owners, Hairstylists, Nail Techs, Barbers, Estheticians and Massage Therapists – Are you on Twitter?

If not, you should be!

Twitter for salon owners is one of the absolute best, and in my mind, THE BEST social media platforms.

Connect With Us On Twitter!


I’ll tell you in a minute, and (even better)…

How to Use Twitter to Build Your Book WITHOUT Wasting TIME
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Topics: Online Marketing for Salons, Social Media for Salons

Salon Plaza's Karen Antiporda-Me Time Lash Lounge-Sponsors DC Pageant!

Posted by Debra Cope on Mar 6, 2015 9:30:00 AM

Exciting News!

Salon Plaza’s Member of the Month for March, Karen Antiporda, owner of Me Time Lash Lounge in Herndon VA, has been chosen for an exciting opportunity –

Follow her amazing success story here:

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Topics: Beauty Professionals Guide to Success, How To Open A Salon

Salon Professionals: 5 Secrets For Using Google+ to Fill Your Book

Posted by Nicole Luffman on Feb 28, 2015 7:00:00 AM

You know how most salon owners and beauty professionals struggle to fill their book?

Google+ can help you solve THAT problem!

If you question WHY you should use Google+, visit my previous post “Why Salon Professionals Should Use Google+”. Then you'll know for sure!

That post also tells you how to set up your profile for your Google+ account. This post tells you how to...

Use GOOGLE+ To Grow Your Book!

Google+ has so much to offer to bring you more business, it is hard to know where to start so let's start with the...
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Topics: Attract Clients Like Crazy, Social Media for Salons

Social Media for Salons: Why Should EVERY Stylist Post On Pinterest?

Posted by Nicole Luffman on Feb 26, 2015 7:00:00 AM

As I sit here watching snow fall out my window I start thinking, I need a break! And my next thought is...

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Topics: FREE Support, Social Media for Salons

Salon Marketing: Why Should Richmond VA Salon Owners Use Google+?

Posted by Nicole Luffman on Feb 19, 2015 4:19:00 PM

Salon Owners in Richmond VA are asking...

“Why in the world do I need Google+? I already use Facebook and Twitter.”

The plain and simple truth is, you need it because it’s GOOGLE! 

Google is the #1 search engine in the world. It only makes sense to utilize everything it has to offer. What does Google+ offer Salon Professionals in Richmond VA?

5 Great Reasons to Use Google+ for Salon Marketing:

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Salon Professionals: How to Craft Your Personal Story to Build Loyalty

Posted by Debra Cope on Feb 16, 2015 12:23:00 PM

Just for Salon Professionals:

Who else wants to attract new clients, build relationships and prosper by telling your own personal story?

Every month I get to interview one of the top salon owners in Maryland and Virginia. During the interview, the Member of the Month tells me his or her personal journey to becoming a prosperous salon owner with us. 

I ask questions like...

  • Why did you become a hairstylst / nail tech / barber / esthetician / massage therrapist?
  • What drives you to be so successful?
  • Why did you choose to open your salon with Salon Plaza?
  • How are you DIFFERENT... what makes you UNIQUE... what's your PERSONAL STORY?

Then, among other things, I write a blog post showcasing that Member's personal journey to becoming one of the top salon owners in their area. These are some of our most popular posts!

What's more, the Member gains new business from telling their personal story. 

People like a good story of inspiration and unqueness

Now it's YOUR turn - what is YOUR personal story? How can you tell to connect you with new propects, get them in your chair, and turn them into long-term clients who TRUST you?

Want to know HOW?

Follow my step-by-step process for writing your personal story...

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Topics: Your Passionate Life, Beauty Professionals Guide to Success

Chevon's Hair Studio: Beauty Haven for Black Hair Care in Rockville MD

Posted by Debra Cope on Feb 13, 2015 10:58:17 AM

Meet Chevon Prather, Salon Plaza's Member of the Month for February!

Have YOU been to Chevon's Hair Studio in Rockville?

Then you know about her heartfelt journey from Shampoo Assistant to Salon Owner...

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Twitter For Salon Professionals: #1 Thing You Must Do To Get Clients

Posted by Debra Cope on Jan 30, 2015 7:00:00 AM

How Tweets Can Get More Salon Clients In Your Chair

Last month Salon Plaza posted 12 Twitter Tips For Salon Professionals to help you attract new clients, keep them engaged, and get more referrals.

But wait!!

There is ONE thing you MUST do to attract new customers

All of these tips do not really mean a thing if you are not reaching the people who won't come in for an appointment. If they live or work too far away, they are not likely to become your clients.

For any marketing to help you grow, including social media, you must reach your "target audience".

Hashtags to the Rescue!

The most important aspect of salon marketing is to target your future clients, meaning - you must reach the people who are interested and able to sit in your chair.

The absolute easiest way is to make use of hashtags #

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Topics: Attract Clients Like Crazy, Social Media for Salons